Everton FC agree Fratelli Beretta extension

Everton FC have agreed a partnership extension with Italian food giant Fratelli Beretta.

The deal ensures the brand will continue to adorn the front of match day shirts for the Premier League club’s academy teams for the 2020/21 campaign.

The logo of the eighth-generation family company will also be visible across the men’s first team match days at USM Finch Farm and Goodison Park.

Alan McTavish, commercial director at Everton, said: “Fratelli Beretta’s decision to invest further in our partnership speaks volumes for the close relationship we have developed since we started working together and the commitment both brands have to building a long-term, mutually beneficial partnership.

“It also demonstrates the value of partnering with Everton has had on their business.”

Paolo Beretta, project manager at Fratelli Beretta, added: “As our partnership with Everton FC has expanded and grown, our ambitions and aims have aligned even more closely, and we have worked on some exciting global activations together.

“At Fratelli Beretta, we understand the importance of continuing to invest in future generations to take us forward – something which has become even more vital in difficult times like these.”

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