Gambling chiefs confirm ‘whistle-to-whistle’ television sport advertising ban
Gambling chiefs say they are “responding to public concerns” after confirming plans to effectively ban television betting adverts during pre-watershed live sport.
The Industry Group for Responsible Gambling (IGRG) has now confirmed the ban, which will begin in 2019.
It follows political pressure about the amount of betting advertising on TV.
No betting adverts will now be shown during live sport coverage before 21:00 in the UK from five minutes before the event begins until five minutes after it finishes, excluding horse racing and greyhound racing broadcasts.
“We believe that this is itself a watershed moment as we strive to provide the ever safer gambling environment which gambling consumers and the wider public expect, and which is so important to the future success and sustainability of our industry,” IGRG chair John Hagan said.