Liverpool’s admirable social conscience is nothing new – this club has always looked after its own

Liverpool’s efforts to help a community in need during the coronavirus pandemic has earned widespread praise.

The club may be a giant of the game with a sprawling worldwide fanbase reaching every corner of the globe, but it remains, at its core, a local institution.

The ongoing uncertainty stemming from the threat of COVID-19 has seen the club move to try and ease concerns and worries wherever it can, with a range of initiatives rolled out to support some of the most vulnerable in the Merseyside region.

Whether it’s through Red Neighbours – the club’s local community programme – or the LFC Foundation – the official charity – workers at Liverpool Football Club have mobilised.

The aim has been a simple one – to ensure those who are in the most need of help receive it during what has become a virtually unprecedented situation across the entire planet.

Earlier this month action was taken to back Fans Supporting Foodbanks with a donation of £40,000 in the absence of Premier League football, helping the shortfall from the lack of action across April.

The donation was made jointly by the charity and Jurgen Klopp’s first-team players, before an expanded fundraising drive was set up this week to focus on foodbanks across the wider Liverpool City Region.

The issue that is perhaps closest to the club’s heart, Liverpool will continue to provide invaluable help to the foodbanks across the region long after the coronavirus has been contained.

A project known as LFC Connect was launched last week in an effort to encourage vulnerable people around the community to keep in touch and share any issues or worries they have at present.

LFC Connect is a social isolation initiative that aims to contact the vulnerable in the local community. The fans’ services team have been busy phoning the elderly to reassure and help since it was launched.

Liverpool also announced last week that they would continue to pay all their casual staff who may have been left out of pocket by the suspension of Premier League football. With no action until April 30, at the very earliest, workers looked set to miss out on wages for the games that were postponed.

With three games at Anfield being pushed back as a result of the enforced break, the club could are expected to pay out around £750,000 as they attempt to provide their staff with some stability over the coming weeks.

The decision has come as a huge relief to those directly affected and the ECHO has even been contacted by staff members involved to praise Liverpool’s response to what could so easily have been further distress during this worldwide public health crisis.

In truth, though, Liverpool’s sterling efforts to ride to the rescue are nothing new. This is a club that has always looked after its own, whatever the issue.

For example, the LFC Foundation made a £225,000 donation to Alder Hey Children’s Charity in 2018 after raising funds through a legends’ match at Anfield. The matches have become a staple of the March international break before this year’s visit from Barcelona was postponed earlier this month.

Klopp’s first-team stars make an annual Christmas visit to Alder Hey while the Red Neighbours team volunteer at the Royal Liverpool Hospital in the city centre.

Back in December, Klopp and his players met patients, families and staff at Alder Hey to hand out gifts, pose for photographs and chat to those on the wards.

Klopp himself has also previously paid a visit to Alder Hey as part of the LFC Foundation’s MOVE project that aims to support patients with Cystic Fibrosis. The Reds manager met the key staff involved as well as some of the children on the ward two years ago.

The action and reaction in response to the coronavirus crisis has highlighted Liverpool’s sizable and ongoing efforts as a football club, but its unwavering support to the region’s hospitals and those in need has always been present.

This is a club with its finger on the pulse and a social conscience that leads the way.

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